Nike Releases “I AM TIEMPO” Teaser

Nike has enlisted  Ashley Cole and Gerard Pique  for its latest campaign “I AM TIEMPO,” in reference to the legendary football boot – worn by Ronaldinho and 10 out of the 22 players in the Final of the 1994 FIFA World Cup. With each video offering a unique theme, these 20-second teasers are shot in a monochromatic color scheme with each athlete sporting Nike apparel. The England International and Chelsea left-back, Ashley Cole, takes us through his illustrious career and achievements, but reminds us that he has unfinished business to take care of. His Spanish counterpart, Barcelona center-back Gerard Pique, makes connotations to the idea that he needs to become more aggressive between the white lines.


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